Latest about NAMM 2021
Cort continues its quest to "push the limits of conventional electric guitars" with the Hedras-designed new X700 Mutility
Original Fishman Fluence Modern pickups, an improved body contour and multi-scale frets hope to set the new standard for extreme guitars
John Mayer, David Grissom and Mark Lettieri join the lineup for PRS's 2021 Virtual Launch Party
The livestream event will take place January 14, and will feature product announcements, artist performances, gear demos and more
Gibson announces multi-year partnership with Gene Simmons on custom line of G² guitars and basses
Take a look at the first of the new models, the G² Thunderbird Bass
GEWA Music acquires Ovation Guitars
The German company was already the exclusive distributor of Ovation in Europe, but it will now take over the brand's distribution in the US
Gus G announces his own pickup company, Blackfire Pickups
The brand's two initial offerings, the passive Immortal and active Proteus set, are aimed chiefly at rock and metal players
Jeff Loomis partners with Joey Sturgis Tones and producer Jens Bogren for signature Toneforge plugin
New offering boasts three amps, a range of virtual cabs and effects, and the ability to upload your own IRs
Reverend Guitars teams a pair of P-90s with a humbucker in new "first of its kind" Six Gun HPP
The new model features a unique pickup configuration and reminds guitarists that "you can't be different if you're playing what everyone else is"
Korg USA announces acquisition of Aguilar Amplification
It's "business as usual" for the bass brand, which joins Vox and Blackstar in Korg USA's portfolio of guitar amp manufacturers
