YouTube influencers join forces to launch new '80s-inspired guitar company

Badlands Guitar Company
(Image credit: Badlands Guitar Company)

The Tone King and Phillip McKnight, two popular creators in the YouTube guitar sphere, have launched the new Badlands Guitar Company, ushering in its existence with its first electric guitar model, the GX1.

The new company, which was started in collaboration with professional designer Luka Skalabrin and features gigging musician Brian Olexy as co-owner, was set up to “elevate hard rock guitar design and produce custom shop quality, era-correct instruments at accessible prices to offer every customer a taste of the ‘80s hard rock guitar hero experience”.

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Sam Roche

Sam was Staff Writer at GuitarWorld.com from 2019 to 2023, and also created content for Total Guitar, Guitarist and Guitar Player. He has well over 15 years of guitar playing under his belt, as well as a degree in Music Technology (Mixing and Mastering). He's a metalhead through and through, but has a thorough appreciation for all genres of music. In his spare time, Sam creates point-of-view guitar lesson videos on YouTube under the name Sightline Guitar.