See how Fender guitars are made with this fascinating look inside the Corona factory
Watch the journey from block of wood to finished instrument
A four-and-a-half minute video revealing the journey of a Fender guitar from a block – or blocks – of wood to a finished instrument has been posted on Insider.
The video goes deep into Fender’s Corona, California factory, and shows the process of wood being cut and sanded, fret wire being cut and pressed onto a fingerboard, finishes being buffed and polished, parts being assembled and electric components being installed.
There’s also an interview with Fender EVP of Operations Ed Magee.
“The guitar is a tool for telling stories,” Magee says. “And I think what Leo [Fender] did was he listened to artists. He was looking at different ways to create different instruments for artists to kind of expand their sonic palate.”
You can check out the full video above.
Get The Pick Newsletter
All the latest guitar news, interviews, lessons, reviews, deals and more, direct to your inbox!
Rich is the co-author of the best-selling Nöthin' But a Good Time: The Uncensored History of the '80s Hard Rock Explosion. He is also a recording and performing musician, and a former editor of Guitar World magazine and executive editor of Guitar Aficionado magazine. He has authored several additional books, among them Kurt Cobain: Montage of Heck, the companion to the documentary of the same name.

“When I saw it, I couldn’t believe how cool it was”: Joe Satriani is selling one of his rarest guitars – an ultra-ambitious Ibanez Y2K Crystal Planet prototype

“They’re basically Les Paul copies, let’s be frank. It’s a Les Paul-style guitar and I already have amazing Les Pauls”: Kirk Hammett owns over 100 guitars but none of them are PRS. He explains why