The John Varvatos clothing line, which has made a habit of using rockers in its recent ads — everyone from Paul Weller to Joe Perry to Iggy Pop — has recruited a new set of six-string stars for its latest campaign.
New John Varvatos ads feature Led Zeppelin's Jimmy Page and Austin-based blues rocker Gary Clark Jr. The company's spring 2013 initiative is called “The Master & the Young Guitar-Slinger.”
In the ads, Page and Clark are featured in black-and-white photos shot by Danny Clinch at the Rivoli Ballroom in London.
Clinch, Page and Clark also teamed up to make a promo video for the campaign, which you can check out below. During the video, Clark is seen performing an acoustic version of "When My Train Pulls In," a track off his 2012 album, Blak and Blu, while Page makes his way to the Rivoli.
“Jimmy Page has been a music and fashion icon of mine since 1970. He has been a major influence and I am honored to call Jimmy a friend,” said Varvatos in a statement. “Gary Clark Jr. is the real deal — amazing guitar player, singer, songwriter and friend. Having ‘The Master’ and the ‘Young Guitar-Slinger’ together in our campaign is a dream come true.”
For more about John Varvatos, visit the line's official website.
“I was playing a lot of jazz when we did Longview. I’d sit in at jazz clubs and read off the Real Book”: If you think Mike Dirnt is another clueless punk, think again
“Jim Morrison was carried out because he was shouting abuse. Jimi Hendrix was there. We were all getting drunk”: Ritchie Blackmore recalls the first time he saw two-hand tapping – at a wild show in 1968
