GW live at NAMM 2020: SIT Strings shows off its sweet-sounding new American Roots hybrid acoustic strings

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The company rolls out new product with vintage sound in celebration of its 40th anniversary

NAMM 2020: This year’s NAMM saw several companies celebrating their 40th anniversaries, among them SIT Strings.

We stopped by the SIT booth to celebrate along with the company, as well as to get a look at some of the company’s products, including the Powerwound electric guitar strings - used by artists like Lamb of God’s Willie Adler and Rammstein's Richard Kruspe - and, on the other end of the spectrum, the new American Roots hybrid acoustic guitar strings. 

According to the company, these strings offer a “warm, mellow, vintage” sound ideal for blues and bluegrass players.

You can check them out in the video above. And stop by our NAMM hub to see everything new and cool in guitars, gear and accessories. 

Richard Bienstock
Richard Bienstock

Rich is the co-author of the best-selling Nöthin' But a Good Time: The Uncensored History of the '80s Hard Rock Explosion. He is also a recording and performing musician, and a former editor of Guitar World magazine and executive editor of Guitar Aficionado magazine. He has authored several additional books, among them Kurt Cobain: Montage of Heck, the companion to the documentary of the same name.