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NAMM 2024: “A distinctive instrument in form and function”: Reverend adds Hot Mulligan’s Chris Freeman to its roster with a new signature guitar that will take you into “emo overlord territory”
The flagship model comes complete with a kill switch and kill button, along with Railhammer and P-90 pickups
NAMM 2024: Mooer makes its latest play to disrupt the multi-FX market with the GE1000 Li – and it’s equipped with an AI-driven EQ section
The latest entry to Mooer's GE multi-effects catalog also introduces, for the first time, a touchscreen – but it's overshadowed by the pedal's artificially intelligent EQ powers
NAMM 2024: With the $2,199 Pacifica Professional, Yamaha is hoping to prove the beginner workhorse has thoroughbred potential. Can it persuade players to pay a higher price for an entry-level name?
The firm's new Japanese-made Professional and Standard Plus models are challenging perceptions of the enduringly popular Pacifica
NAMM 2024: “I don't have anything in my sonic world that's anything like it”: Keeley Electronics has released a new signature overdrive for Andy Timmons – and it’s left the virtuoso in “tone heaven”
The pedal offers Andy Timmons and Robert Keeley-specific voicings for transparent clean boosts and all-out germanium fuzz tones
NAMM 2024: “We want to do for the guitar community what Fulltone has always done – make amazing products for working class guitar players”: Fulltone has been resurrected by Jackson Audio – and the OCD is coming back
Having ended its large-scale production in 2022, Fulltone has been given a second life through a collaboration with Jackson Audio, with old favorites and new inventions on the way
NAMM 2024: “A new era in acoustic guitar amplification”: L.R. Baggs innovates the acoustic pickup again with the HiFi Duet – a non-invasive pickup-and-mic system that mounts to your guitar using a sticker
The Duet adds a Silo mic to the foundations of the flagship HiFi system and promises to deliver “unparalleled sonic excellence”
NAMM 2024: “For all of the original mojo and magic craved by the true believers”: EHX’s Double Anniversary Big Muff Pi delivers its first ‘big box’ Ramshead circuit since the 1970s – and sells-out in hours. Will there be more big boxes on the way?
The firm’s extremely limited edition full-size reissue of the definitive ’70s fuzz circuit sold-out soon after its announcement
NAMM 2024: “A tribute to all the players who have made Taylor a part of their musical journey over the past half-century”: Taylor celebrates its 50th birthday in style with 3 elegant Anniversary Collection models
Including beloved features, vintage touches and a modern mentality, the new range serves up three distinctive guitars that pay homage to Taylor's heritage with one eye on the future
NAMM 2024: “Finally, an acoustic amp you can leave in your living room when company comes over”: Taylor debuts its own amp brand, Circa ’74 – complete with mid-century modern design, mahogany cabinets, and looks to kill
The brand's debut solid-state combo hides a modern feature set behind its beautifully retro form
NAMM 2024: “Hands-free control for the entire Spark family of smart amps” – Positive Grid’s colorful new Control X footswitch gives us expression pedal inputs – and serious Helix vibes. Could a Spark floor unit be in the offing?
It still doesn’t have a looper, but the Spark Control X points to an interesting new future for the dominant smart amp
