Events & Trade Shows
Latest about Events & Trade Shows
NAMM 2024: “It does everything a Strandberg can do but redefines accessibility for all levels of players”: Strandberg reveals the Boden Essential, its most affordable guitar yet
By Phil Weller published
Featuring key Strandberg traits including its EndurNeck and ergonomic shape, the Boden Essential scales back its price point with a few choice tweaks to appeal to players of all budgets
NAMM 2024: “The D'Ambrosio Series represents our thoughts on the future of solid body electric guitars”: Eastman Guitars’ has dropped yet another range of inexplicably gorgeous instruments
By Matt Owen published
With sustainably reclaimed tonewoods, 3 distinct body shapes and a huge suite of high-end pickup options, Eastman's latest drop claims to represent the pinnacle of modern guitar making – and offers “unprecedented beauty and quality”
NAMM 2024: “The amp that’s been missing from the Victory catalog”: Victory Amps keeps it compact with The Deputy – a new boutique amp head built in collaboration with Pete Honoré
By Phil Weller published
The all-valve, 25-watt amp expands on the Victory Sheriff’s Vintage channel to create “a testament to simplicity, delivering a pure and powerful classic rock”
NAMM 2024: Can a Yamaha Pacifica ever be worth $2,000? We played the new Pacifica Professional to find out
By Michael Astley-Brown published
Forget the name: there’s a lot more to Yamaha’s new flagship than you might think, including some genuine industry firsts
NAMM 2024: “An in-the-box ecosystem poised to become the beating heart of your rig”: Five years in the making, Two Notes' monstrous Genome software is finally here – and promises to be the ultimate virtual backline
By Phil Weller published
Bolstered by AI software and compatible with other amp modelling captures, the French firm has left no stone unturned with its latest digital release
NAMM 2024: “The chance to succeed at building a classic sounding fuzz pedal”: Jack White’s Third Man Hardware just hopped on the DIY pedal train with the Fuzz-a-Tron – and it’s even cheaper than the JHS Notaklön
By Matt Owen published
White makes a strong play for conquering the DIY pedal market with the new $75 kit, bringing serious competition to the likes of Catalinbread and JHS Pedals
NAMM 2024: “A sonic odyssey for drop tunings”: Reverend unveils its latest Billy Corgan signature guitar – and it’s precision-engineered for aggressive drop-tuned riffage
By Phil Weller published
The Drop Z pairs Corgan's Railhammer pickups with an extended scale length to eradicate the flop when tuning Zero low
NAMM 2024: “A distinctive instrument in form and function”: Reverend adds Hot Mulligan’s Chris Freeman to its roster with a new signature guitar that will take you into “emo overlord territory”
By Phil Weller published
The flagship model comes complete with a kill switch and kill button, along with Railhammer and P-90 pickups
NAMM 2024: Mooer makes its latest play to disrupt the multi-FX market with the GE1000 Li – and it’s equipped with an AI-driven EQ section
By Matt Owen published
The latest entry to Mooer's GE multi-effects catalog also introduces, for the first time, a touchscreen – but it's overshadowed by the pedal's artificially intelligent EQ powers
NAMM 2024: With the $2,199 Pacifica Professional, Yamaha is hoping to prove the beginner workhorse has thoroughbred potential. Can it persuade players to pay a higher price for an entry-level name?
By Matt Parker published
The firm's new Japanese-made Professional and Standard Plus models are challenging perceptions of the enduringly popular Pacifica
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