“Takes the tactile and tonal experience of our Tortex Flex Picks line to a whole new level of performance”: Dunlop launches its first-ever Tortex pick with a grip – guaranteeing “ultimate playability”

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With the Tortex Flex X pick, Dunlop is giving its well-loved Tortex pick a revamp by adding grip into the surface while still maintaining the original's “memory and durability”

The Tortex Flex X Pick
(Image credit: Dunlop)

NAMM 2025: Since Jim Dunlop developed and introduced the Tortex pick in 1981 as a high-quality replacement for actual tortoiseshell, it’s safe to say the plectrum world has never been quite the same.

This dependable, blank-slate kind of pick is now getting a revamp with the Tortex Flex X Pick, which promises to take the “tactile and tonal experience” of the Tortex Flex line "to a whole new level of performance."

Perhaps the most significant addition is the grip carved into the surface – a first for Tortex picks – which offers more control while still maintaining the “natural and comfortable” feel this iconic pick is known for.

This, combined with the original’s “memory and durability,” delivers “smooth, warm tones” reminiscent of high-quality nylon. As Dunlop sums it up, these new picks guarantee “the ultimate playability.”

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the Tortex Flex X Pick
(Image credit: Dunlop)

The Tortex Flex X Pick is now available at all Dunlop partner retailers, with a Player’s Pack priced at $5.49.

Just in time for NAMM 2025, Dunlop is also launching several exciting products: the Peter Frampton Vintage Jazz Teardrop Pick, which replicates the unique design he used on his records; a special edition of the Matt Heafy Custom Max-Grip Jazz III, celebrating the 20th anniversary of Trivium’s Ascendancy; and the Flow Nylon Pick, crafted from a custom nylon blend to enhance the high-performance design of the Flow Pick.

For more information, visit Dunlop.

Janelle Borg
Janelle Borg

Janelle is a staff writer at GuitarWorld.com. After a long stint in classical music, Janelle discovered the joys of playing guitar in dingy venues at the age of 13 and has never looked back. Janelle has written extensively about the intersection of music and technology, and how this is shaping the future of the music industry. She also had the pleasure of interviewing Dream Wife, K.Flay, Yīn Yīn, and Black Honey, among others. When she's not writing, you'll find her creating layers of delicious audio lasagna with her art-rock/psych-punk band ĠENN.

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