D'Addario has launched Players Circle, a new customer-rewards program. The program is the digital evolution of a concept that Jim D'Addario, CEO of D'Addario & Company, first conceived in the Nineties.
The process is simple: Players sign up online, enter the serial numbers from their purchased packaging, and are rewarded with redeemable points. Other ways to earn points include getting others to sign up and sharing content on social media.
Points are redeemable for accessories and gear, including many different lines of D'Addario strings for electric, acoustic, classical and bass guitar. This enables players to sample different styles of their choosing. Shipping and handling costs are included in the point redemption.
Upon signup, rewards program members are also automatically entered to win large-scale prizes, such as guitars, effect pedals, accessories and digital exclusives.
For more information about D'Addario, and how to join this program, visit daddario.com.
“Less interference, less dropouts”: Blackstar muscles in on the wireless system market with AIRWIRE i58 – but how does it stack up against the competition from Positive Grid and Fender?
“I’m not going to say that some are ‘better’ at it, but they’re more valuable testers”: D’Addario recruits players to help test its strings – and there's one jazz veteran who is more reliable than most
