How BOSS became one of the world's biggest guitar amp companies in under a decade

Roland and Boss amps
No valves required: from the seminal JC-120 (pictured at the back here) onwards, Roland and BOSS have trailblazed fantastic-sounding amps that do not rely on vacuum tube technology for pro-grade tone. (Image credit: Olly Curtis/Future)

Breaking into the modern amp market is not a mission for the faint-hearted. On one side, you’ll find the old guard, eternally sworn to the valve technology they created back in the 50s and 60s, still dining out on war-stories of Hendrix, Woodstock and 4x12 backlines looming like monoliths. On the other, the high-tech disruptors, shredding conventional wisdom, casting aside manufacturing tradition, and dragging the sector ever-further from physical hardware towards apps and plug-ins. 

Both philosophies are valid, and each has its advocates. But if BOSS’s status as the second-biggest amp builder in the world proves anything, it’s the appetite for products that walk a perfect middle path between tradition and revolution. Inspect the modern BOSS amp range – comprising the Katana, Nextone, Waza, CUBE and Acoustic series – and you’ll find hardware that feels reassuringly human, offering the hands-on tangibility that makes plugging into a great amp so satisfying.

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Henry Yates

Henry Yates is a freelance journalist who has written about music for titles including The Guardian, Telegraph, NME, Classic Rock, Guitarist, Total Guitar and Metal Hammer. He is the author of Walter Trout's official biography, Rescued From Reality, a talking head on Times Radio and an interviewer who has spoken to Brian May, Jimmy Page, Ozzy Osbourne, Ronnie Wood, Dave Grohl and many more. As a guitarist with three decades' experience, he mostly plays a Fender Telecaster and Gibson Les Paul.