Slash Named Gibson's First Global Brand Ambassador
Gibson has announced that it has appointed Slash to be its first ever Global Brand Ambassador.
As part of his new role, the legendary Guns N' Roses guitarist is currently developing new products with three of Gibson's guitar brands, Gibson Custom, Gibson and Epiphone. Details of the new products will be announced beginning later this month.
"It's an honor to be Gibson's first Global Brand Ambassador," Slash said of the appointment. "I've been working with Gibson since the early days of my professional career and playing Gibson guitars since before that. I'm proud of the creative relationship we've developed over the years."
"We are thrilled to recognize Slash as Gibson's first Global Brand Ambassador," added Henry Juszkiewicz, chairman and CEO of Gibson Brands. "Slash embodies the characteristics of creativity, passion and excellence that are so closely aligned with Gibson and we are very proud of the friendship and mutual success we have shared together for over 30 years. We are also very excited about the future products we will be announcing soon."
For more on Gibson, stop by gibson.com. For more on Slash, you can visit slashonline.com.
Get The Pick Newsletter
All the latest guitar news, interviews, lessons, reviews, deals and more, direct to your inbox!
Thank you for reading 5 articles this month**
Join now for unlimited access
US pricing $3.99 per month or $39.00 per year
UK pricing £2.99 per month or £29.00 per year
Europe pricing €3.49 per month or €34.00 per year
*Read 5 free articles per month without a subscription
Since 1980, Guitar World has been the ultimate resource for guitarists. Whether you want to learn the techniques employed by your guitar heroes, read about their latest projects or simply need to know which guitar is the right one to buy, Guitar World is the place to look.
“You don’t want the soul to be detached from things because you’ll just have gratuitous shredding”: Marcus King on the current state of the guitar scene – and why there's hope for the future
“I'd try to bust out my best hot and fastest licks, and Joe would always be so helpful. He'd say, ‘All those licks are cool. But just slow it down, man. Tell a story’”: Lionel Richie guitarist Greg Suran shares the solo advice he received from Joe Walsh