Hear Muddy Waters' Vintage Dr. Pepper Radio Commercial

Although it's always been relatively uncommon, legendary old-school blues musicians have let their voices and/or images be used to sell products in ads and commercials.

Thank you for reading 5 articles this month**

Join now for unlimited access

US pricing $3.99 per month or $39.00 per year

UK pricing £2.99 per month or £29.00 per year

Europe pricing €3.49 per month or €34.00 per year

*Read 5 free articles per month without a subscription

Join now for unlimited access

Prices from £2.99/$3.99/€3.49

Damian is Editor-in-Chief of Guitar World magazine. In past lives, he was GW’s managing editor and online managing editor. He's written liner notes for major-label releases, including Stevie Ray Vaughan's 'The Complete Epic Recordings Collection' (Sony Legacy) and has interviewed everyone from Yngwie Malmsteen to Kevin Bacon (with a few memorable Eric Clapton chats thrown into the mix). Damian, a former member of Brooklyn's The Gas House Gorillas, was the sole guitarist in Mister Neutron, a trio that toured the U.S. and released three albums. He now plays in two NYC-area bands.

Latest

"This is an upgrade in every sense": Boss Katana-Mini X guitar amplifier review

See more latest ►

“What I do with the trem arm is not an exact science. It’s more like an absurdist alchemy”: Imperial Triumphant guitarist Zachary Ezrin showcases his wild whammy technique on Eye of Mars – and a Gibson with the Midas touch

“He came out to the studio, sick, did the solo and killed it after a couple of passes. I tried to pay him some money, but he wouldn’t accept it”: Jim Suhler on the time Joe Bonamassa played on one of his tracks – and delivered a searing solo while sick

With up to 80% off at Reverb this Black Friday is it time to forget about new models in favour of second-hand?

“You can get a little bit formulaic sometimes when you know where to go next, and alternate tunings definitely take that away”: Soccer Mommy on the power of alternate tunings in pushing her songwriting capabilities

“The missing link”: Line 6 keeps up the pace with the Fender Tone Master Pro by adding EVH 5150-inspired amps for the first time in free bumper Helix update

“I put a crushed cigarette packet underneath it to get it nearer the strings... It helped give the guitar a mysterious sound”: Vic Flick, the guitarist who played the iconic James Bond riff, dies aged 87

“I don't have a vast collection of notable guitars, but I'm open to that idea”: Tom Morello’s ‘Arm the Homeless’ guitar is one of his most iconic instruments – and it could be revived as a signature run

“The crowd got ugly – they were just being assholes, throwing mud at us the whole set, hitting us hard on our bodies and on our guitars”: Donita Sparks tells the story of L7’s infamous set at 1992’s Reading Festival

“When Chicago hit the scene, it stuck out like nothing else”: Steve Vai lays down a smoking alternative solo for South California Purples in this rare fret-melting guest spot at Chicago’s Live at 55 show

“It’s been road-tested, kicked around, X-rayed… We’ve made a guitar that's adaptable to all situations”: Fender and Chris Shiflett cut no corners in creating the new signature ‘Cleaver’ Telecaster – a long-awaited replica of his Masterbuilt model

A Taylor acoustic for the price of a pair of sneakers? Buy one Taylor and get a second for as little as $99 in the ultimate Black Friday deal for acoustic players

Get The Pick Newsletter

Most Popular