Guitarist Turns Low-Budget Storage Commercial Into Jazz Masterpiece — Video

Do you know anyone with an extra-melodic voice? If so, you'll get a kick out of this masterful, addictive 2014 video.

A guitarist—most likely Publio Delgado, who posted the clip on his YouTube page—has taken an old low-budget commercial for Jones Big Ass Truck Rental & Storage and turned it into a jazz masterpiece.

He explores the deepest depths of chord combos, adding music to the wonderfully expressive vocal variations of Toby Jones, who owns Jones Big Ass Truck Rental & Storage, which, based on its 708 area code, is (or was) based in the Chicago area.

That is, of course, assuming this is (or was) a real company and not a joke. One starts to wonder when we stumble upon Jones' equally hilarious 2009 commercial for Jones' Good Ass BBQ & Foot Massage, which you can check out below (bottom video).

For me, the magic starts at the nine-second mark, when Jones says, "Now, I know y'all got stuff at your house that you don't need ..." At that moment, it all makes perfect, ridiculous sense.

The guitarist even displays the mind-boggling chords he's playing in the upper left-hand corner of the video! Enjoy!

Damian is Editor-in-Chief of Guitar World magazine. In past lives, he was GW’s managing editor and online managing editor. He's written liner notes for major-label releases, including Stevie Ray Vaughan's 'The Complete Epic Recordings Collection' (Sony Legacy) and has interviewed everyone from Yngwie Malmsteen to Kevin Bacon (with a few memorable Eric Clapton chats thrown into the mix). Damian, a former member of Brooklyn's The Gas House Gorillas, was the sole guitarist in Mister Neutron, a trio that toured the U.S. and released three albums. He now plays in two NYC-area bands.

More about guitarists

Tosin Abasi of Animals as Leaders performs at The 2020 NAMM Show Opening Day on January 16, 2020 in Anaheim, California

“There’s amazing players like Josh Smith and Eric Gales, and I thought, ‘OK, I’ve been missing out. I’m learning the blues’”: Tosin Abasi said he wanted to release a blues album – is it still on the cards?

Portrait of English musician Steven Wilson, founding member of progressive rock group Porcupine Tree, photographed at his home in Hemel Hempstead on February 17, 2015

“I said, ‘We’re going to reinvent the notion of the extended classic rock solo. This is going to be the “not Comfortably Numb” solo’”: Steven Wilson bringing back the long guitar solo – with a twist

Tim Henson of the band Polyphia performs live on stage at the annual Rock Am Ring festival at Nuerburgring on June 09, 2024 in Nuerburg, Germany.

“I walk in and Hans has me sit down. And he goes, ‘Let’s just get down to business. I’ve been thinking about you a lot lately’”: After his spiritual awakening, Tim Henson is ready for anything – heavy Polyphia, trippy solo records and A-list film collabs

See more latest

The Line 6 HX Stomp just got a $100 discount at Guitar Center – here's 5 reasons it's been on my 'board for the past two years

“I was impressed how the DNAfx stood up against my bandmate’s Kemper”: Can a budget Harley Benton prog metal rig rival a Strandberg and Kemper? I took both to a rehearsal room to find out

“Arguably the most convenient, immersive Spark product to date”: I've been using Positive Grid's Spark Neo guitar amp headphones for weeks – and while it's not the full Spark experience, it's got me playing guitar a lot more regularly

“We were given 10 to 15 dates, but we ended up playing only four or five because of conflicting member schedules… I knew I needed a change”: My band has 35 members in five countries – and it’s actually made my musical life easier

“I wanted to capture that destruction and endurance”: A devastating tornado threatened to tear apart Gillian Welch and David Rawlings’ beloved studio. Now they’ve documented the natural disaster – and their Nashville rebirth – on a new album

“Malcolm said, ‘I've got this riff, it's driving me nuts.’ It's three o'clock in the morning and I'm trying to sleep. I said, ‘It sounds fine to me.’ That was Back in Black”: Through 50 years of triumph and tragedy, they remain hard rock's greatest titans

“That move from F to Ab is either a clever allusion… or it’s an accident!” He’s one of the most influential bassists of all time, but did Motown’s James Jamerson make a mistake on this 1969 hit record?

“I sold all my stuff. I even left my car out on the street!” When asked by Miles Davis to move to New York and play some shows, bass great Dave Holland didn’t blink

“They told Gibson four days before the performance. I know they were working on the guitar nonstop”: Chappell Roan’s guitarist reveals the story behind the Grammys’ show-stopping – and last-minute – mirrorball Gibson Les Paul

“I have two sources of sound: the guitar pickups and the one in my hand. The less effects there are, the better I feel”: Thurston Moore hailed Nina Garcia as noise guitar’s secret weapon – and an unusual pickup is key to her otherworldly explorations

“I’ve brought that chef mentality to whatever I do. There’s not a lot of standing around and admiring my work. It’s, ‘Right, this needs to get done’”: Meet JWJ’s Rich Jones, the chef who turned luthier – and is serving up some mighty fine acoustics

Get The Pick Newsletter

Most Popular