Deep Purple Premiere Music Video for "Vincent Price"

At 1 p.m. EST today (May 17), Deep Purple premiered the music video for "Vincent Price," a track off their new album, Now What?!, which was released April 30 in North America via Ear Music. The "Vincent Price" clip, which you can watch below, is the band's first music video in more than 20 years.

Image 1 of 9

Thank you for reading 5 articles this month**

Join now for unlimited access

US pricing $3.99 per month or $39.00 per year

UK pricing £2.99 per month or £29.00 per year

Europe pricing €3.49 per month or €34.00 per year

*Read 5 free articles per month without a subscription

Join now for unlimited access

Prices from £2.99/$3.99/€3.49

Damian is Editor-in-Chief of Guitar World magazine. In past lives, he was GW’s managing editor and online managing editor. He's written liner notes for major-label releases, including Stevie Ray Vaughan's 'The Complete Epic Recordings Collection' (Sony Legacy) and has interviewed everyone from Yngwie Malmsteen to Kevin Bacon (with a few memorable Eric Clapton chats thrown into the mix). Damian, a former member of Brooklyn's The Gas House Gorillas, was the sole guitarist in Mister Neutron, a trio that toured the U.S. and released three albums. He now plays in two NYC-area bands.

Latest

“The tube amp brought into the 21st century”: Blackstar’s St. James 100 looks to set a new benchmark with its most powerful and lightest 100-watt amp yet

See more latest ►

“He came out to the studio, sick, did the solo and killed it after a couple of passes. I tried to pay him some money, but he wouldn’t accept it”: Jim Suhler on the time Joe Bonamassa played on one of his tracks – and delivered a searing solo while sick

With up to 80% off at Reverb this Black Friday is it time to forget about new models in favour of second-hand?

“You can get a little bit formulaic sometimes when you know where to go next, and alternate tunings definitely take that away”: Soccer Mommy on the power of alternate tunings in pushing her songwriting capabilities

“The missing link”: Line 6 keeps up the pace with the Fender Tone Master Pro by adding EVH 5150-inspired amps for the first time in free bumper Helix update

“I put a crushed cigarette packet underneath it to get it nearer the strings... It helped give the guitar a mysterious sound”: Vic Flick, the guitarist who played the iconic James Bond riff, dies aged 87

“I don't have a vast collection of notable guitars, but I'm open to that idea”: Tom Morello’s ‘Arm the Homeless’ guitar is one of his most iconic instruments – and it could be revived as a signature run

“The crowd got ugly – they were just being assholes, throwing mud at us the whole set, hitting us hard on our bodies and on our guitars”: Donita Sparks tells the story of L7’s infamous set at 1992’s Reading Festival

“When Chicago hit the scene, it stuck out like nothing else”: Steve Vai lays down a smoking alternative solo for South California Purples in this rare fret-melting guest spot at Chicago’s Live at 55 show

“It’s been road-tested, kicked around, X-rayed… We’ve made a guitar that's adaptable to all situations”: Fender and Chris Shiflett cut no corners in creating the new signature ‘Cleaver’ Telecaster – a long-awaited replica of his Masterbuilt model

A Taylor acoustic for the price of a pair of sneakers? Buy one Taylor and get a second for as little as $99 in the ultimate Black Friday deal for acoustic players

Paul McCartney joined by Jack White and St. Vincent for a raucous rendition of The Beatles’ The End during record-breaking set at Mexico’s Corona Capital Festival

Get The Pick Newsletter

Most Popular